I’m a Technologist, Designer, and Strategist. I build Products and Platforms.
I’m a maker of things – a habitual tinkerer. My life has been dedicated to understanding how things work and how they are made. I disassemble, take apart, dissect, and void warranties in my pursuit of learning.
I’ve worked as a technologist, an experience designer and researcher, a strategist, a product owner, and a creative and technical director. The one commonality across all these roles is a deep passion for learning how things are made.
Featured Case Studies
DAT One
DAT has been at the cutting edge of the spot-market freight industry for 30+ years. But recently, the competitive landscape has evolved, and companies are entering what has historically been a slow-to-change market with new tech offerings and approaches.
Autodesk Learning Platform
The Customer Success group at Autodesk faced a challenging situation due to its own success. After years of supporting off-platform user-generated content, they found that very few people were coming to Autodesk for official documentation and training.
Cultivator x Nike
Cultivator is a two-sided marketplace that empowers creatives to design custom sneakers, market them, and sell them directly to their loyal audience of followers